Start with a clear core
A ten-page example is Home, About, Contact, three services, Work, FAQ, Resources, and Privacy. A different business may need a menu, booking information, or product collections instead. We agree the actual list before writing.
Expand when there is something to say
Add a page when it answers a distinct question or explains a distinct offer. A comparison, detailed case study, buyer’s guide, or pricing explanation can be more useful than another broad service page. Link each one from a relevant place.
Keep location pages honest
Local businesses may benefit from content about places they actually serve, especially when it contains specific, useful information. Swapping city names into near-identical text is not the strategy. Online businesses can organize by customer need instead of geography.
Rebuilding an existing site? Explore our redesign process. Ready to put a scope together? Build your website plan.
A structure built around what people need to know.
A purposeful page structure