By Built to Appear · Practical notes from our website and search work.
Make the core facts easy to find
Explain the business, services, pricing approach, process, and contact options in readable text. Make company details consistent across relevant profiles. Use accurate Organization, Service, or Article structured data when it fits the page, and keep it aligned with the visible content.
Publish answers with substance
Choose a real customer question and answer it directly. Then add what makes your answer useful: a calculation, a comparison, an example, a source, or an explanation of the tradeoffs. Identify the person or business responsible for the content and link to relevant evidence.
Check access, then observe
Make sure important pages are linked, return working responses, and are not accidentally blocked or marked noindex. Google says there are no additional technical requirements or special schema for its AI features beyond the relevant search requirements.
Record dated samples of relevant questions and the sources shown, but expect results to vary. Compare those observations with visits and inquiries. A mention is not a stable ranking, and a file called llms.txt is not a guarantee of inclusion.