Choose one main purpose
A page can address related questions while staying focused. Explain who the offer is for, what is included, what to expect, and how to take the next step. Specific examples often do more work than repeating a keyword.
Make the structure legible
Use a descriptive title, one clear main heading, and meaningful subheadings. Add relevant internal links with descriptive text. Image descriptions should explain the image when it adds information; decorative images can have empty alt text.
Keep information current
Update prices, availability, process details, and examples when the underlying business changes. Keep important statements in visible text and use structured data only when it accurately represents the page.
Rebuilding an existing site? Explore our redesign process. Ready to put a scope together? Build your website plan.
Review the page, record the issue, verify the fix.
A review you can act on.
- 1Can it be found?
- 2Does it answer the question?
- 3Can the visitor act?
Record the finding. Prioritize it. Verify the change.