Check the route to the content
Important pages need working URLs, useful server responses, discoverable links, and readable content. We check robots rules, accidental noindex tags, redirects, and canonical URLs before adding more pages. A sitemap helps discovery; it does not guarantee indexing.
Protect useful history
Before replacing an existing site, inventory important pages and links. Keep URLs where practical and use relevant permanent redirects when they change. Sending every old URL to the homepage loses context.
Test delivery and interaction
Review image size, render-blocking resources, layout movement, and interaction responsiveness. Page experience supports visitors and search, but perfect test scores do not guarantee visibility. Fix issues that affect real people and verify the change.
Rebuilding an existing site? Explore our redesign process. Ready to put a scope together? Build your website plan.
Content first. Deliberate assets. A clear delivery path.
A lighter page starts with choices.
Size images for the screen
Load what the visitor needs
Keep content readable
Check the finished experience